# FOCAL Investments & Advisory

> FOCAL is an independent, principal-led commercial real estate investments and advisory firm headquartered in Beverly Hills, California - capital advice from principals who underwrite, develop, entitle and manage real estate themselves - arranging commercial real estate debt and equity for sponsors nationwide, and investing and developing as a principal in Southern California.

FOCAL operates at the intersection of real estate investment and hands-on advisory. The firm's capital markets practice arranges debt and equity nationwide; its principal investment, development consulting, and asset management work is concentrated in Los Angeles, Ventura, and Santa Barbara counties (including the City of Los Angeles, Beverly Hills, West Hollywood, and the San Fernando Valley). FOCAL works with investors, developers, and landowners to structure, finance, and execute real estate projects.

Services include capital markets and debt advisory (bridge, construction, agency, and permanent loans), investment management, land use and entitlement advisory (site feasibility, zoning strategy, density bonus optimization), owner's representative services, third-party asset management, development advisory (underwriting, proforma development, GC selection, draw management), capital alignment (capital stacks, investment memoranda, lender and equity coordination), and strategic positioning for commercial real estate assets. FOCAL's capital markets practice is backed by a proprietary database of 7,000+ lender relationships spanning banks, credit unions, debt funds, life insurance companies, agency lenders, private lenders, and family offices nationwide.

Leadership: Brandon Mann — Principal (DRE 02181161), leads entitlement and development, ~1,700 residential units and 150,000 SF of commercial across Southern and Central California; Adam Dreyfuss — Principal (DRE 02243085), previously VP of Investments at Redcar Properties (~$1bn closed); Tomer Sheelo — Principal (DRE 02144916), structured and capitalized $250mm+ of transactions; Alex Samsonov — Vice President, Capital Markets (DRE 01997519), underwrote $1bn+ in construction and bridge loans; Idan Perlman — Vice President, Sales & Development (DRE 02120403), entitled 2,500+ units across Southern California.

Contact: admin@focalinvest.com | (310) 929-6959 | 150 S Rodeo Drive, Suite 100, Beverly Hills, CA 90212.

## Key Pages

- [Home](https://www.focalinvest.com/): Overview of FOCAL's nationwide commercial real estate capital advisory practice, headquartered in Los Angeles
- [About Us](https://www.focalinvest.com/about-us): How FOCAL pairs nationwide debt and equity advisory with principal investing and development in Southern California
- [Investments](https://www.focalinvest.com/investments): Multifamily and infill development investment strategy and portfolio
- [Capital](https://www.focalinvest.com/capital): Capital markets and debt advisory services with recent transactions, backed by a 7,000+ lender relationship database
- [Closed Transactions](https://www.focalinvest.com/transactions): Closed financings with amounts, terms, and deal stories - bridge, construction, permanent, and equity placements nationwide
- [Team](https://www.focalinvest.com/team): FOCAL's principals and leadership team
- [Contact Us](https://www.focalinvest.com/contact-us): Contact form, phone, email, and Beverly Hills office address
- [Careers](https://www.focalinvest.com/careers): Open roles at FOCAL

## Financing Programs

- [Bridge Debt](https://www.focalinvest.com/bridge-debt): $1M-$500M+ bridge loans, up to 80% LTV, 6-36 month terms, closing in as fast as 10 days
- [Construction Financing](https://www.focalinvest.com/construction-financing): $1M-$500M+ ground-up and completion construction debt, up to 75% LTC, 18-48 month terms
- [Permanent Financing](https://www.focalinvest.com/permanent-financing): $1M-$500M+ permanent loans, up to 80% LTV, 5-30 year terms, amortization up to 30 years
- [Joint Venture Equity](https://www.focalinvest.com/joint-venture-equity): $2M-$100M+ equity checks for $10M-$500M+ projects via JV, LP, and co-GP structures
- [Private Money Loans](https://www.focalinvest.com/private-money-loans): $1M-$100M+ asset-based loans, up to 70% LTV, closing in as fast as 5-10 days
- [Mezzanine & Preferred Equity](https://www.focalinvest.com/mezzanine-preferred-equity): $2M-$100M+ subordinate capital taking combined leverage to 85-90%

## Consulting Services

- [Consulting Overview](https://www.focalinvest.com/consulting): Full menu of FOCAL's development consulting services
- [Land Use & Entitlements](https://www.focalinvest.com/consulting/land-use-entitlements): Site feasibility, zoning strategy, density bonus optimization, and entitlement management
- [Owner's Representative](https://www.focalinvest.com/consulting/owners-representative): Full lifecycle project oversight, consultant coordination, and construction management
- [Asset Management](https://www.focalinvest.com/consulting/asset-management): Operational oversight, financial reporting, and investor communication
- [Development Advisory](https://www.focalinvest.com/consulting/development-advisory): Deal structuring, underwriting, GC selection, and construction draw management
- [Capital Alignment](https://www.focalinvest.com/consulting/capital-alignment): Capital stack structuring, investment memoranda, and lender/equity coordination
- [Strategic Positioning](https://www.focalinvest.com/consulting/strategic-positioning): Market analysis, repositioning strategy, and pre-disposition planning

## Research & Tools

- [Capital Markets Research](https://www.focalinvest.com/research-capital-markets): Weekly-updated CRE lending rates, spreads, and Southern California metro data
- [Development Research](https://www.focalinvest.com/research-development): Weekly-updated California land use and development policy research
- [Loan Calculator](https://www.focalinvest.com/calculator): Interactive CRE loan sizing and payment calculator
- [Blog](https://www.focalinvest.com/blog): Analysis on land use, entitlements, capital markets, and development strategy

## Blog Highlights

- [How Entitlements Work in the City of Los Angeles](https://www.focalinvest.com/blog/how-entitlements-work-in-los-angeles): By-right vs. discretionary approvals, zone changes, CUPs, variances, SB 35, AB 2345, CEQA review, and common developer mistakes
- [AB 2345 vs. SB 35](https://www.focalinvest.com/blog/ab-2345-vs-sb-35): Comparison of California's Density Bonus Law and Streamlined Ministerial Approval — eligibility, affordability thresholds, CEQA exemptions, and prevailing wage rules
- [Bridge Loans vs. Construction Loans](https://www.focalinvest.com/blog/bridge-loans-vs-construction-loans): CRE debt products — bridge structures, draw processes, LTC sizing, SOFR pricing, and lender selection
- [Owner's Representative vs. General Contractor](https://www.focalinvest.com/blog/owners-rep-vs-general-contractor): Distinct roles in development, when you need both, and cost considerations

## Optional

- [Privacy Policy](https://www.focalinvest.com/privacy-policy): Privacy and cookie policy
- [Terms & Conditions](https://www.focalinvest.com/terms-conditions): Website terms of use
- [llms-full.txt](https://www.focalinvest.com/llms-full.txt): Extended machine-readable site content